These numbers sound enticing, right? What with the huge number of audience you can reach and the percentage of viewers that could buy your product after watching your videos, the opportunity to grow your business is massive.įinally, if you own a small business, your chances of growing on YouTube are more significant as there are so few small businesses with a YouTube channel.
70% of YouTube viewers buy a product or service after watching a video from the brand on YouTube.Has a massive audience of over 2 billion monthly active users and 30 million daily users ( YouTube Press).YouTube is the most visited site in the world.However, if these general reasons are not enough to convince you to create YouTube videos, these statistics might give you a better picture: Creators tend to have more room for creativity in videos than static photos - resulting in fantastic pieces of content.īecause of this, more and more brands have added video marketing as a prominent part of their marketing strategy.Videos are more engaging to viewers than photos.Watching a video tutorial is much easier than reading instructions.There are several reasons why that’s the case: Before diving into some of the best YouTube video editing software, we first need to talk about why you should upload your videos into YouTube in the first place.įirst off, videos are the simplest content types to consume compared to reading a text or a photo.
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